Top perfume company Hugo has decided to dabble in music, to try and find the next generation of urban stars.

Hugo Fragrances has roped in urban musicians Joe, Sway, Terri Walker, and Scratch as well as industry moguls to seek out new rappers, vocalists, DJs, and urban crews.

The Hugo Urban Rules project may be just a bid to sell more perfume and aftershaves to young urbanites, but it could
potentially help launch the careers of some new aspiring artists.

Sway is 100% behind the venture and said: "Hugo Urban Rules is a really good idea.

"All new musicians need a helping hand to get their chance.

"I'm pleased to be a part of it."

Terri Walker added, "It's a once-in-a-lifetime opportunity and I am delighted to be involved to find and profile new talent."

A series of workshops will take place in London, Manchester, and Birmingham, to give up and coming rappers and performers to chance to learn microphone technique, stagecraft, and vocal training off professionals.

If you win, you could be performing alongside Joe

Then one artist from each city will be chosen to perform at an exclusive concert in their area, where they will share the stage with Sway, Terri Walker, Joe, and Scratch.

They will also be given the opportunity to record a track in a professional studio, be featured on a Hugo music CD, be part of a nationwide campaign, and receive advice from industry insiders.

Dance music producers who make drum & bass, breakbeat, or hip hop may stand a chance of making it onto the workshops.

Just log onto www.hugofragrances.com and upload a demo of one of your own tracks.

The producers and artists who make the best demos will be asked to join a workshop.